3 Organic Tactics to Grow your Instagram account through Pinterest.
“I know you want it. Find out how to make it happen.”
It is that time of the year again where you decide you want to become a heavy duty content creator and let everyone know you have a flamingo floattie that’s keeping you company every Sunday morning while you are sunbathing by the pool. You are struggling with so many poses and photo filters, but you end up with a couple of comments from your co-workers and a few likes from your mother!
Let’s be honest, deciding to be a content creator with a Brand goal means serious dedication, consistency and a very good understanding of the platform you are using. In today’s digital world, content success does not only rely into the story but amplification and distribution as well, that’s why today I will be telling you how you can increase your Instagram following base by thinking inside the box but acting outside of it!
I have been a firm believer of Pinterest since the day I decided to make an account and I am pretty sure it is a platform that does what it says. It helps you visualize your future, plan your next activity and dream your next goal. Pinterest is far beyond a visual tool. It is a search engine.
Using interest for your Instagram content can significantly increase the lifetime of your posts as it’s algorithm does not necessarily seek to show you recency but relevance. This feature can drive significant referral traffic to your account which can be used to grow your potential audience. Instead of thinking Pinterest as a Social Network, try to think of it as a huge photo album that responds to your emotional needs. Ready to find out how this will work for you? Let’s get down to business.
Grow your Instagram Tactic №1: Let them find you, pull them in.
If you aim to grow your Instagram fan base then posting only on Instagram will restrict you from being found at the moment of need of your potential audience. What you should do is initially post it on the platform and then get a link to pin it in a beautiful board over pinterest. This will help you get found when users are searching for relevant content over the platform. Have in mind that pinterest users love rich visuals so quality is more important over quantity. Once you set up your board make sure you have created a linking between your pinterest account and Instagram account through your content caption that will enable users to find more relevant content over your Instagram.
Grow your Instagram Tactic №2: Give them what they want. Step-by-step.
This is one of my favorite strategies to grow your Instagram following. It’s not so much about randomly being found. It’s about adding real value to your fans and potential fans through a good homework that will make them feel special. This tactic focuses on your main content theme and your Brand Values. It’s about creating guides that will give ease of access to your audience and help them find solutions to their daily quests. So if you are a traveller or a cooking brand, the best thing you can do is create a custom board that gives them a holistic solution from point zero to the end. Whether is is walking around Venice and finding the best local places to visit or cooking healthy pancakes with organic protein, you are the solutions provider. And this is your selling point. Once you can provide a solution to a problem or a need you need to be followed, and you will be!
Grow your Instagram Tactic №3: Heat up the SEO Machine.
As explained on the beginning of this article, Pinterest is more of a search engine rather than a Social Medium. People use it to find stuff they are looking for, thus they have an active intent towards a specific topic. The best way to be found is to search on the most popular topics and boards that align with your own content pillars and then create boards by curating their content. By using keywords that are trending on the specific topic will also help you increase your traffic once you connect each pin with your Instagram account and drive internal traffic to an external source. So how would you know which keywords to use as a board? Why don’t you let Pinterest tell you? By starting to write a specific word, the auto-complete feature will give you a clue. In this case it is important to know that using broad terms will not serve your cause. Users search for very specific things that is why you need to give them specific solutions.
There you have it! 3 of my best tactics to use along with Pinterest to grow your audience. Keep in mind that growing your audience is good, but if you want real results for your business the ultimate goal is to make them engage. Give them a reason to follow you through helpful and valuable content and then build a relationship with them.
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